In the current technology-driven era, it is necessary to understand and follow the path of digital transformation. Many companies see digitization and digital transformation not only as an opportunity to convert paper documents into digital formats or to automate business processes, but as a fundamental redesign of the entire corporate structure and culture through the use of digital technologies. These terms, which are often used synonymously, form the basis for a profound change that goes far beyond the mere implementation of technologies.
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Digitization, Automation and Digital transformation: A clear distinction
Digitization creates the basis for further technological improvements by converting analog information into digital formats. It is the first step in a comprehensive process that enables companies to make their processes more efficient and transparent.
Automation follows digitization and optimizes specific processes through the use of technology. This increases efficiency and reduces human errors by simplifying or completely replacing tasks.
Finally, digital transformation looks at the integration of digital technologies in a broader context. It aims to make the company as a whole future-proof by introducing innovative solutions and business models that build on the foundation created by digitization and automation.
A systematic path to digital excellence
The path to comprehensive digital transformation follows a structured approach that begins with the analysis of existing processes and procedures. The aim is to identify the areas where digital technologies can bring the greatest benefit.
The optimization and, if necessary, standardization of these processes is the next step, which increases efficiency and creates a solid basis for the integration of digital solutions.
With an optimized and standardized basis, the automation phase begins. Specific activities are supported or completely replaced by technologies, which leads to a significant increase in efficiency and a reduction in errors.
Following the automation phase, the company enters the digitalization phase. In this phase, the use of digital solutions is expanded beyond individual processes and includes the redesign of the corporate structure and the development of digitally oriented business models.
An important, often neglected step is the assessment of digital maturity. This continuous assessment measures how effectively the company has adopted and integrated digital technologies. It serves as feedback that enables the company to continuously optimize its digital strategies.
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The culture of Digital transformation
The success of digital transformation depends largely on the willingness of employees to embrace new ways of working and to continuously develop themselves. Promoting a digital culture through training and developing digital skills is therefore essential.
Practical example: A logistics company in transition
Let's consider a logistics company that goes through this comprehensive process. After analyzing its supply chain processes and optimizing them through standardization, it could use automation techniques to speed up order processing. Digitalization could be further deepened by introducing a real-time supply chain monitoring platform that offers not only operational efficiency but also an improved customer experience. Constantly assessing digital maturity and promoting a digital-savvy corporate culture are crucial to implementing these technological changes sustainably.
Conclusion
Digital transformation is a multifaceted process that includes the analysis, optimization, automation and comprehensive integration of digital technologies. By understanding and implementing these processes, companies can not only increase their efficiency but also be sustainably successful in the digital era. By understanding digitization and digital transformation as an integrated approach, we can actively and successfully shape the future of our business area.
Let us shape the future of logistics and supply chains together and take advantage of the diverse opportunities offered by digital transformation. Do you have further questions about the topics or tools presented or do you need support with a specific project? I would be happy to help you via the contact form or by email olga.brumnik@beecon.digital.
Literature recommendations on the topic
Appelfeller, Wieland/Feldmann, Carsten: The digital transformation of the company: Systematic guide with ten elements for structuring and maturity measurement, Berlin/Heidelberg: Springer Gabler, 2018
Arndt, Holger (ed.): Supply Chain Management: Optimization of logistic processes, 8th, updated and revised edition, Wiesbaden/Heidelberg: Springer Gabler, 2021